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Our Culture

The Alchin Long Group culture is based on value creation. What differentiates us is a unique combination of a caring and performance-oriented culture in everything we do. Developing our people and growing our company go hand in hand for us to achieve success.

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The Alchin Long Group culture is based on value creation. What differentiates us is a unique combination of a caring and performance-oriented culture in everything we do. Developing our people and growing our company go hand in hand for us to achieve success.

We seek to innovative, delight our customers and shock the competition with great products and services.

Our team members are supported to have the courage to take risks and accept failure as a learning process as these provide the personal growth and development which is fundamental to our culture.

The ALG team across our regions is guided by six core values across all aspects of their work – Courage, Passion, Empathy, Loyalty, Honesty and Respect.

About us

Established in 1974, the Alchin Long Group is the parent company of leading global hardware brands Doric, Cowdroy, Colonial Castings, Azuma and Australian-based Lock & Roll.