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Company Values

The Alchin Long Group culture is defined by our six core values. The strength of our culture is reflected by our level of engagement, empowerment, encouragement and acknowledgement.


Driver: Innovation

Principles: Continuous improvement in all that we do

  • Dare to be different
  • Being prepared to take risks
  • Challenge what we do and how we do it
  • We’re not scared to fail forward


Driver: Tenacity

Principles: Satisfying and exceeding our customers expectations

  • Make it happen
  • Doing the legwork
  • Take control
  • Be the difference
  • Fight for it


Driver: Fairness

Principles: Engage and deal fairly

  • Put ourselvesĀ in the position of others.
  • Understand there is more than one view.
  • Emphasis on people


Driver: Commitment

Principles: Seeing it through

  • Self discipline
  • Doing what we say we will
  • Be prepared to do the yards
  • Dig deep


Driver: Accountability

Principles: Bias towards action and responsibility

  • Personal responsibility
  • Accepting and owning our actions


Driver: Teamwork

Principles: Respect in the people we work with

  • Get involved
  • Working together and supporting our team mates

About us

Established in 1974, the Alchin Long Group is the parent company of leading global hardware brands Doric, Cowdroy, Colonial Castings, Azuma and Australian-based Lock & Roll.